Building and maintaining trust is important for a game master.

If the players trust you to build a setting, an adventure, a scene that is going to have a satisfying pay off, then they might go along when they aren’t sure where your hooks are taking them.

If the players trust you then they may give you the benefit of the doubt when you want to experiment with a new mechanism or new sub system.

Don’t play “gotcha.” Be clear. Be open. If there’s a secret to discover, leave plenty of clues laying around. Give players a reason to trust you. In time they will and your game will be better for it.