When I'm creating a campaign for Swords & Wizardry one of the first steps in my process are to define the groups that exist in the setting. I start with very broad strokes and ideas. In the beginning...there is swirling Chaos that becomes more clear as I make progress. My process for creating a campaign …
When you play the game you get a story that is easier to create and probably better than the one you intended.
Are you going to ride the Story Horse or the Game Horse?
What is it for? is a question that can help you when you are brainstorming ideas for magic items, locations, and quest objectives.
Why tells you What and How for everything in your game.
If you think the game is about "your story," then you are in trouble.
Pharmacists call certain applications of drugs "off label" when a drug is prescribed for a condition it has no approval for. Here are some "off label" tools for game masters.