Game companies are going to stop using Chinese manufacturers over the next five years. Here's why. Chinese manufacturers are unreliable. I supported a Kickstarter around this time last year. Everything for the game but manufacturing was done when the Kickstarter started. The designer was an old pro. The company had a record of on-time fulfillment …
Category: game business
Game Company Marketing Done Right
Most game companies market poorly. Many of the small ones are the worst. In the current environment, everything you do is part of your brand marketing, starting with your product. It is always easier to sell a good product that the designers and editors care about and want people to play. One thing that drives …
A Problem That Can’t Be Defeated By Game Design
There are several games on the market with a design intent of preventing bad game mastering. These games have a rule or mechanism that can be applied to almost any situation. The system can be rules heavy and provide a rule for nearly all the situations one can imagine. It can be rules-light with a …
Continue reading A Problem That Can’t Be Defeated By Game Design
You’re Right
I've been reading the recently published This is Marketing by Seth Godin. A passage I read yesterday had been bouncing around in my mind. Alot of the ideas in that book have stuck with me. Good book. Anyway, here is the concept I've been thinking about. People behave a certain way or believe certain things based …
Grumpy Wizard 